Strategic Planning

Strategic & Operational Business Planning

Strategic planning takes a holistic look at a company’s vision and aspirations, while testing and refining corporate objectives. Done well, it provides a self-correcting road map with quarterly milestones to achieve new levels of performance and improve the bottom line. It helps companies decide where to focus, where to compete and how to allocate resources. But most importantly, it gets the management team committed and accountable to the same goals and strategies.

Strategic planning serves as a starting point for related work such as operational planning, product strategy, talent needs analysis, and M&A. Our approach is top-down & bottom-up, incorporating input from departments and disciplines, flowing corporate initiatives back down, and creating top-to-bottom accountability throughout.

A Strategic Plan provides a clear vision of the future, guidance for policies and programs, a roadmap for execution, accountability to managers, inspiration to staff, and direction for how each person should approach their work.

The Strategy Filter

What are we deeply passionate about?

  1. Don’t say “let’s get passionate about this.” Instead realize “we should only do those things we can get or already passionate about”
  2. Identify the impact a strategy will have on others
  3. Find common passions across the team

What can we be the best in the world at?

  1. This is not a strategy to become the best at something, it’s an understanding of what we can be the best at
  2. Do everything well and one or two very important things amazingly well
  3. This is all about knowing your team, your history, and your competitive advantage

What gives us a direct line to sight to results?

  1. Separate Nice vs. Needed
  2. Understand your economic model, and learn something new about it regularly
  3. If we do this, will it produce that?